It’s Time to Get Social

The importance of social media is steadily growing as more and more people join these platforms on a daily basis. We don’t see this trend dying out anytime soon - and we’ve got the numbers to prove it

• There are currently 3.4 billion active social media users1
• There’s a new social media user approximately every 10 seconds1
• The average daily time spent on social is 116 minutes a day2
• 21% of consumers are more likely to buy from brands that they can reach on social media3

Those numbers are undeniably impressive, so even if your current marketing strategies are working, it might be time to consider jumping on the social media bandwagon. It’s important to stay competitive and to reach your customers where they are - and they’re on social media. Let’s dive into exactly why you should be including social media as a part of your overall business strategy. 

Builds Brand Awareness -

Building awareness is so important when promoting any brand or business. That’s why 44% of local businesses said they depend on social media to generate brand awareness. And we’ll let you in on a little secret, your competitors are most likely included in that 44%. So, the time to get ahead of your competition is now - start having a social media presence of your own. Being on social media allows you to stay visible and relevant to both returning and new customers. By posting consistently on social media, you have the opportunity to be a voice in your industry and the local community - keeping consumers coming back for more. 

Allows You to Engage With Your Customers -

As we briefly mentioned, your customers are already on social media, so use that to your advantage. If you haven’t entered the social media space, the opportunities are endless - you have the power to reach a completely untapped market of people who could potentially be interested in either buying an RV or looking for advice from a trusted source just like you. It’s also important to realize consumers love authentic engagement, and social media lets you interact and build relationships with potential customers in an organic way. 

Helps Show Your Brand’s Personality and Expertise -

Social media lets you show off a bit, and there’s no harm in that. It’s important to remember you are an expert in your field - there’s no need to be modest. Social media gives you the opportunity to share your expertise and advice with your customers and position your dealership not only as a place where someone can make a purchase, but a place where interested buyers can come to gain knowledge about the RV industry as a whole. Don’t forget that social media usage can be fun. When posting on various social channels, you have the opportunity to show off your dealership’s personality through the different content that you post. Another thing to keep in mind is that consumers love brands with personality - and it’s crucial to humanize your business so potential buyers feel a true connection with your brand, even before visiting your dealership in person. It’s important to put the focus on the conversation you are having on social media rather than just the inventory you’re trying to sell. Posting inventory can be great, but sharing advice, tips, and tricks can also go a long way in building more of a relationship with your potential buyer. 

Can Help Drive Leads and Increase Traffic -

If new information or content is just sitting on your website, it’s going to take a lot longer for consumers to find it. That’s where social media comes in handy. When you are consistently posting (and linking your site) on social media, you are giving consumers more of an opportunity to find this valuable content on your website, in turn, boosting your traffic. 

Don’t forget that social media can be used as a tool - make sure you are using it to your advantage. And if you want to have a presence on social media, but just don’t have the time or resources to make it happen - we get it. That’s where RV Trader can help. Our GoSocial product can kickstart, or supplement, your existing social media efforts by managing your Facebook for you. GoSocial includes weekly posting and management for Facebook, a dedicated monthly advertising spend, and monthly in-depth reporting - saving you valuable time and costing a fraction of what it would take to hire a team. And if you don’t already have a page, we’ll even help you set one up. If you’re interested in learning more, contact your RV Trader representative today at 887-872-3373 - they’d love to walk you through it.

If you’re craving more social media content, you’re in luck. We’ll cover specific social media channels and tips on how to use them in future posts - stay tuned. To hold you over until then, check out our tips on using Instagram for your business here.

1 https://www.brandwatch.com/blog/amazing-social-media-statistics-and-facts/
2 https://www.socialmediatoday.com/marketing/how-much-time-do-people-spend-social-media-infographic
3 https://sproutsocial.com/insights/social-media-statistics/