Wednesday, July 25, 2018

The Move to Digital

There’s no denying that advertising has changed dramatically over the years - and if we’re being honest, with the rise of the digital revolution, just about everything has changed. But why has digital advertising/marketing specifically taken the world by storm?

We’re glad you asked. Let’s dive in.

Take a look around - odds are you’ll see someone using a smartphone, tablet, or computer. The truth is, the way we receive and pass along information has changed in recent years, therefore the way we put out information & promote ourselves has changed as well. Traditional advertising mediums such as print and radio have had a significant impact on consumers in previous years (and in some cases still do), but the reality is - the world is becoming increasingly digital. The Internet has drastically changed the advertising industry and will continue to evolve and grow as new platforms are being created - and we’ve seen that growth first-hand. According to the Technology Review, time spent online by the average American has grown from 9.4 hours to 23.6 hours every week since 2000. Of that, time spent on the Internet at home has risen from 3.3 to 17.6 hours a week. We aren’t surprised by those numbers - in fact, we expect to see those numbers rise as the digital world continues to expand.

So, why exactly is digital marketing gaining so much popularity in the advertising world?
  • It can be more cost-effective - Traditional marketing mediums such as print, radio, billboards, etc. all have higher price tags, while digital marketing lets businesses choose specific packages that would work best for their advertising goals - giving them the most bang for their buck. 
  • It can reach a more targeted audience - Digital marketing also allows businesses to tailor campaigns to certain segmented demographics for more effective marketing. 
  • It’s easily tracked & monitored - Digital marketing can help businesses easily see which advertising efforts are working best for their company, or where there could be room for improvement. 
  • It caters to the mobile consumer - People are glued to their phones - plain and simple. That’s why having a responsive digital marketing platform that works seamlessly on mobile devices is crucial. 
It levels the playing field with small businesses - In previous years, larger companies took over the marketplace. Digital marketing allows smaller and medium-sized businesses to compete and gain their share of the market.

But don’t get us wrong, digital advertising still has similar benefits to traditional advertising, just in more in-depth and advanced ways. For example, here at RV Trader we have the unique ability to track many facets of your dealership’s performance such as: customer behavior, inventory performance, and so much more through our Dealer Center platform. With traditional advertising/marketing mediums, it’s a bit harder to determine who exactly responded to your advertising and what impact it had on your business - that’s where easily tracked digital marketing comes in to play.

It’s important to realize your marketing mix should be diversified and varied - but digital should make up a decent portion of your overall strategy, and companies around the world are recognizing the need to have an increased online presence. Digital is undoubtedly the way of the future, and as a digital platform ourselves, we’re privileged to provide you with a wide array of modern and effective advertising/marketing solutions to best reach your customers.
Trader Online Web Developer

Thursday, July 12, 2018

Top Searched Makes and Models for Q2 2018

We love keeping you in the know when it comes to the latest industry news and consumer trends, and in Q2 2018, we saw some interesting data. We’ll catch you up on the makes and models RV Trader consumers were searching for in the second quarter of 2018. The results might surprise you!

Top 5 searched models of Q2 2018: 
  • Travel Trailer 
  • Class A 
  • Class C 
  • Fifth Wheel 
  • Class B 
We continue to see Travel Trailers come in at the number one spot for top models of RVs on RV Trader, accounting for 25% of total searches in Q2 2018. Class A models came in second place and resulted in 19% of total searches, while Class C models came in third with 14%. Class B models placed fifth in Q2 2018, pushing Toy Haulers down to sixth place as compared to Q1 2018. We are interested to see how this data might change next quarter as buying season is still in full swing.

Top 5 searched makes of Q2 2018:
  • Forest River 
  • Keystone 
  • Winnebago 
  • Jayco 
  • Coachmen 
Forest River secures first place when it comes to most searched makes in Q2 2018 - accounting for a total of 13% of all searches on RV Trader, rising 2% from last quarter. They have consistently ranked highest in overall searches of makes, with more than 5.3 million searches in Q2 2018 alone. Keystone isn’t far behind in second place attracting 7.3% of all consumer searches, and Winnebago rounds out third place with a total of 6% of all searches on RV Trader.

We’re interested to see how these numbers fluctuate as the year progresses. As always, we love to hear how our findings compare to your dealership. Let us know in the comments below!

Trader Online Web Developer