We love keeping you in the know when it comes to the latest industry news and consumer trends, and in Q2 2018, we saw some interesting data. We’ll catch you up on the makes and models RV Trader consumers were searching for in the second quarter of 2018. The results might surprise you!
Top 5 searched models of Q2 2018:
- Travel Trailer
- Class A
- Class C
- Fifth Wheel
- Class B
We continue to see Travel Trailers come in at the number one spot for top models of RVs on RV Trader, accounting for 25% of total searches in Q2 2018. Class A models came in second place and resulted in 19% of total searches, while Class C models came in third with 14%. Class B models placed fifth in Q2 2018, pushing Toy Haulers down to sixth place as compared to Q1 2018. We are interested to see how this data might change next quarter as buying season is still in full swing.
Top 5 searched makes of Q2 2018:
- Forest River
- Keystone
- Winnebago
- Jayco
- Coachmen
Forest River secures first place when it comes to most searched makes in Q2 2018 - accounting for a total of 13% of all searches on RV Trader, rising 2% from last quarter. They have consistently ranked highest in overall searches of makes, with more than 5.3 million searches in Q2 2018 alone. Keystone isn’t far behind in second place attracting 7.3% of all consumer searches, and Winnebago rounds out third place with a total of 6% of all searches on RV Trader.
We’re interested to see how these numbers fluctuate as the year progresses. As always, we love to hear how our findings compare to your dealership. Let us know in the comments below!
No comments:
Post a Comment