Now that we’ve had some time to settle into the new year - it seems like as good a time as any to take a quick look back at Q4 2018 to see what consumers were searching for on RV Trader. We’ve seen a few consistencies, as well as a few changes, we think you’ll find interesting and informative. So, the wait is officially over - your Q4 roundup is here.
Top 5 searched classes of Q4 2018:
- Class A
- Travel Trailer
- Class C
- Fifth Wheel
- Class B
We saw a slight shake up this quarter when it came to travel trailer searches. While they took the top spot in most searched classes throughout 2018, this quarter Class A’s came out on top by just 0.1%. Travel trailers fell to second place as a result with 21% of total searches, seeing a slight decline of 1% Y.O.Y. Class C units came in third with 14% of searches (up 1% Y.O.Y.) and fifth wheels came in fourth with 12% of searches. Class B models rounded out fifth place with 10% of total searches - down 1% from
last quarter, and up 2.5% Y.OY. We’re eager to see how these numbers shift as we move further into 2019 - only time will tell. Now, let’s dive into the top makes of Q4 2018.
Top 5 searched makes of Q4 2018:
- Forest River
- Winnebago
- Keystone
- Jayco
- Airstream
Standings and percentages remain consistent Y.O.Y. when it comes to the most searched makes, but we have seen a few changes since
last quarter - let’s fill you in. Forest River took the top spot yet again with 11% of searches, down 2% since last quarter. Winnebago secured second place, rising in the ranks since Q3 2018 with 7% of searches. Keystone rounded out third with 6% of total searches and Jayco took fourth with 5%. Airstream worked their way up to fifth place this quarter with 5% of total searches - this is a big win for the manufacturer considering they didn’t make the top 5 in Q3. We’re curious to see if they will remain in fifth place in Q1 2019, or if they will get pushed down by another manufacturer.
Stay tuned for our Q1 2019 report coming this April and let us know how your dealership compares with our findings in the comments below.
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