Can you believe we’re already in Q4 of 2018? This year has flown by, but to slow things down a bit, we’re going to take a look into what consumers were searching for in Q3 on RVTrader.com. We’ve seen some consistencies, as well as a few differences, from the previous quarter that we think you’ll find interesting. Check out our 2018 Top Makes and Classes of Q3 report.
Top 5 searched classes of Q3 2018:
- Travel Trailer
- Class A
- Class C
- Fifth Wheel
- Class B
Travel trailers took the top spot in Q3 with 23% of all total searches - this equates to more than 6.3 million consumers searching for this type of RV! With that in mind, it’s no surprise they have remained consistent in the top spot and we predict that trend will continue into next quarter. Class As came in second place making up 20% of total searches, while Class Cs took third with 14%. Fifth wheels came in fourth place with 12% and Class B rounded out fifth place with 9% of total searches. All top classes remain consistent in their rank as compared to Q2 2018 and Y.O.Y. comparisons are very similar as well.
Top 5 searched makes of Q3 2018:
- Forest River
- Keystone
- Winnebago
- Jayco
- Coachmen
Forest River remains in the top spot for top searched makes coming in at 13% - the exact percent they were at last quarter. Keystone came in second place with 7% of total searches - roughly 3.1 million consumers searched for the manufacturer. Winnebago isn’t far behind in third place with 6.4% of searches and Jayco comes in fourth with 6%. Last, but not least, Coachmen comes in fifth place representing 5% of total searches. These rankings also remain consistent with last quarter and numbers Y.OY. are similar. We are interested to see if and how the rankings change in Q4.
It looks like consumers have remained very consistent this quarter when it comes to their search habits. Stay tuned for our Q4 report coming this January and let us know how your dealership compares with our findings in the comments below.
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