Retargeting Explained

If we’re being honest, the sheer amount of technology available to us can feel quite daunting, and even overwhelming at times - especially in the business world. There are so many ways to reach customers, but it can be hard to figure out which strategy might work best for your specific business. The words retargeting and remarketing are flooding the digital space, and if you’re not familiar with those types of marketing strategies, we’re here to help. We’ll give an in-depth breakdown of the two strategies, review exactly what retargeting is, and talk about how it’s being used to best reach customers.

So, what is the difference between retargeting and remarketing?

Remarketing and retargeting can get a little confusing sometimes because people often use the terms interchangeably. And while they are similar, they do have one major difference - the actual strategy that’s used to reach consumers who have left your site. Retargeting is focused on engaging consumers that you may or may not be aware of, who have left your website without completing a desired action (ie: making a purchase, completing a form, etc.) and typically relies on cookies to serve them ads. Remarketing, on the other hand, usually relies on email to reach customers again, but it can also encompass any marketing to a consumer already known to your business. Both remarketing and retargeting strategies are great options, rather than just blind advertising, because the consumer has already shown that they are somewhat interested in your brand or product - upping your chances of a conversion down the road.

Let’s look into retargeting a bit more...

As we mentioned above, retargeting is a form of online advertising with the goal of reaching individuals who have visited and interacted with your website, but didn’t complete the desired call to action you had in mind. According to Outbrain, the average conversion rate for first-time site visitors is a staggering 2% - hence why retargeting strategies were created. Have you ever clicked on a website or product without making a purchase? It’s pretty common, if not a daily occurrence for most. Have you then seen that same product or website featured in an ad space while browsing other websites? That’s retargeting at work trying to reach the other 98% of people who didn’t originally convert while visiting your website.

Check out the image below to see the flow of retargeting at work:

Image: Retargeter.com

Is retargeting a successful strategy?

Retargeting is becoming an increasingly popular marketing strategy for businesses, both large and small. In fact, according to a survey by Invespcro, retargeting customers are three times more likely to click on your ad than people who haven’t interacted with your business before. In the same survey, 26% of customers said they will return to a site through retargeting and these numbers are expected to grow as 50% of marketers say their retargeting budget will increase in the next six months.

Are you interesting in retargeting?

If so, you’re in luck. We’ve just released brand new retargeting offerings for our dealers, and many have already seen huge success. We are offering the following retargeting product offerings: 

• Display Retargeting 
• Dynamic Retargeting - Unit Ad Listing 
• Dynamic Retargeting - Social Unit Ad Listing (Facebook & Instagram specific) 

If you haven’t talked to your RV Trader representative about integrating retargeting into your package, what are you waiting for? The best part of our retargeting product is that we do all the work for you. Call your RV Trader representative today at 1-877-354-4068 - they’d love to walk you through our various retargeting products to find which will best fit your needs.