Connecting with Customers Redefined

The Internet has changed how buyers shop, providing them with more information when and where they want it.  In the past, consumers relied heavily on dealerships to help them determine what RV best fit their lifestyle and budget. Now, 86% of consumers research online before making a major offline purchase decision and rely on over 18 different sources to find their perfect unit.1

Armed with nearly all the information they need to make a decision before ever contacting you, today’s consumers are well researched and arrive on your lot further down their path to purchase. So, how do you know if a consumer is interested in your dealership if they aren’t walking through the front door?

They connect with you in other ways — like texting, emailing or mapping to your dealership. It’s hard to adjust to being looped into the purchase so late in the game, but this is the new reality of the ever-evolving, digitally engaged consumer. We have  to think differently about our online presence and know how easy it is for consumers to connect with, even if you don’t know they’re there.