Consumer expectations have changed over the years, and now more than ever before, people are expecting more from brands. They don’t just want a discount on products – they are craving information, personalization, and relevant content that fits their specific needs. But what ...
Read More
Service. Reputation. Affordability. Trust. Comfort. Personal attention. Maintenance.These are the reasons RV renters want to rent from you over a private party renter.1 You - the dealer - can deliver exceptional customer experiences that will generate revenue for your business, ...
Read More
As an RV dealer, you likely know what the average buyers look like: married boomers who make over $50K annually and come from single-family homes. They are nearing retirement, or are already retired (only 44% still work), and they have finished raising their families, creating more ...
Read More
A local campground BBQ. A sunset over the lake. A calm morning out on the paddleboard. A little farm where the kids can see the animals and play in the fields. Renting an RV is about making memories. It’s about opening up the windows, letting the sunshine in, and doing it in ...
Read More
Since the first pop-up and banner ads in the 1990’s, digital advertising has evolved and expanded into the highly-targeted and strategic advertising experience that consumers encounter online today. With the overwhelming amount of information presented to buyers each day, you as ...
Read More
More than ever, consumers have turned to the Internet to learn about, browse for, and complete transactions. For RVs this trend feels different than the shopping process of years past. Instead of dealers like you talking with consumers face-to-face while they contemplate their purchase, ...
Read More
In our Scrappy Marketing series finale, we'll be covering how to measure the success of your campaign. Once you have planned and implemented an email strategy, your campaign is off and running. If all goes well, you are effectively engaging prospects, generating leads, and retaining ...
Read More
