For those of you who aren’t already familiar with TraderTraxx, let me give you a crash course. TraderTraxx is a completely free platform for RV Trader customers. It’s included in your membership and it is full of reports designed to give you a more complete picture of how shoppers search and connect with your dealership.
When you first log into TraderTraxx, you can easily see how your inventory is performing on RV Trader. The initial dashboard will tell you how many connections you received in the form of emails, phone calls, clicks to your website, live chat sessions, and printed maps to your dealership. You can also take a look at your inventory mix and adjust it right from this dashboard if you want.
From there, you can dive into the available data reports - which is where TraderTraxx starts to get really powerful.
First up is the Price Analysis Tool - or P.A.T for short - which gives you the ability to pinpoint exactly what the median price is for a listing of a specific make and year, without having to manually research and keep track of similar listings. And you can get specific too by looking at trims or roll ups to a main model - and for upgrades and accessories, we provide an easy-to-access link so you can review other listings as well.
On top of that, the insights you get from this report help you to understand if you’re priced competitively and truly understand the volume of competition in your market and nationwide. That’s right - these aren’t just general nationwide reports. You can actually look at this data for your specific marketplace.
And I haven’t even gotten to the best part yet - Market Insights. This is not just one report, but three - all of which were designed to give you a better picture of the supply and demand for your inventory in your local market and nationwide. There are a number of filters (new/used, make/model) so you can view only what’s relevant for you, but each report will show you the top model years for each of the ranking makes and how many of those units are currently available on RV Trader. Basically, without having to manually search for it, these reports make it easy to see exactly which units are piquing buyer interest.
And just to reiterate the most important part - this is all included in your RV Trader advertising so you already have access to all this great data! You just have to log in to see it - which you can do here. Also - if you want someone to walk you through this in detail, your RV Trader rep would be more than happy to do that for you! They love talking about TraderTraxx - so feel free to give them a call at 1-877-354-4068.
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