Social Media, Simplified: Tips for Promoting Your Dealership on Twitter

While you’ve probably used Twitter before — are you truly taking advantage of how this social channel could boost your company’s success with consumers? Check out our top suggestions for ways to grow your business’ digital footprint by developing a high-quality, participative Twitter page.

Use visuals to really boost engagement. 

Twitter’s business suggestion pages offer the point that tweets containing pictorial content obtain about 35% more interaction than those without pictures. Particularly in the motorhome business, providing visual content in terms of resources, tools and inventory can boost your engagement levels exponentially.

Keep it short.

Messages on twitter are meant to be written in short, succinct ‘bursts, so there’s a limit on the number of characters you can use. The goal here is to avoid users from becoming overwhelmed by hefty, wordy content. You can certainly provide links that direct back to content like this, but you should always aim for your messages to be under the 140 character limit - and even under 100 characters, if possible. Short posts with added images are the most successful on Twitter.

Stay tuned to audience participation with your content.

If someone interacts with your post by commenting or liking it, be sure to show that you’ve noticed! Communicate to your consumers that they are your number one priority by always responding to their comments, concerns, or even just their willingness to show approval of your content in the first place. The more prompt and responsive you are on Twitter, the more your potential customers will see you as reliable and ready to serve them.

Use a scheduling tool to plan posts ahead of time, and be sure to tweet at least once a day - even if it’s just a re-share of someone else’s content.

Consistency is key when it comes to Twitter. You want to be sure you’re placing your brand content in front of consumers on a regular basis, and only doing so every other week won’t prove effective in the long run. Using a tool like Hootsuite to plan tweets ahead of time will save you time and energy, so you can use your daily Twitter check up time to like, share, and comment to build community on this social platform.

Develop your business through a hashtag collection.

Put together at least 15 hashtags related to your company, industry and key demographics. Then, for each tweet you write, alternate using approximately 3-5 per post. This way, you help others on Twitter find your content through similar topics and tags in the digital atmosphere.

Keep your cover photo and profile picture clear. 

It is important to use the correct dimensions and photo sizes to keep excess pixelation from occurring. Use these guidelines to ensure your sizing aligns with the recommended dimensions.

Post your Twitter handle and a link
to your profile in other content that you
decide to post in the digital sphere. 

For example, if your business sends out a newsletter or regular email campaigns online, always be sure to include a link to your Twitter account towards the very top or bottom. If your business has a blog, link your Twitter profile so users regularly see that you have a social media presence there.

Only follow users who are likely to follow you back, or those who will provide you with valuable content to share. 

Following reliable resources in your industry that already have healthy Twitter accounts will ensure that even when you feel you’ve “run out of ideas” when it comes to types of content to share, you’ll always have a refreshed flow of new, unique posts. From cool photos to breaking news, they help boost engagement by ensuring consistent quality.

Don’t succumb to the temptation to just follow anyone and everyone on Twitter - more is not less! For the best prospects, visit the ‘follower’ section of one of your already bookmarked content sources, such as RV Trader. Sort through the list and examine the profiles; those with an active profile and cover photo, full bio, and public profile are far more likely to give you a follow back.

Use a link shortening tool like bit.ly 
to shrink the amount of characters 
a link takes up in a certain post. 

Shorten your shared links using a resource like bit.ly to minimize the number of characters taken up by a URL in your post. This practice will save more tweets for the actual message in your content, as opposed to a large hyperlink swallowing up ¾ of your Tweetspace. 

We are certain that these tips and tricks will help your business flourish on Twitter! 

Is your company active on Twitter right now? If you aren’t, what is it keeping you from doing so? Has your group seen an increase in foot traffic or digital visits based on social media activity? Comment and let us know!