Top Searched: March 2017

As your partner in the industry, we want to keep you up-to-date on trends we are seeing with your potential buyers. With more consumers visiting our site than any other in the industry, we can give you and your dealership some great insight into search habits of your potential customers. In this first edition of our Top Searched, we’ve listed the top 5 RV makes and models on our site for the month of March.

Top Searched Models:

1. Travel Trailer
2. Class A
3. Fifth Wheel
4. Class C
5. Toy Hauler

The rivalry between towables and classic motorhomes, unsurprisingly, continues — but, in the end, travel trailer are the most searched model on RV Trader, with nearly 27% more pageviews than their closest competitor, the Class A motorhome.* With a large percentage of new buyers in the industry, travel trailers are an attractive option with lower price tags and often less demanding maintenance needs as compared to larger motorhomes.

As for the top searched makes, interbrand competition has heated up significantly from 2016 to 2017 as top manufacturers focused on targeting specific subsets of the larger RV audience. For example, Keystone launched their new Passport ROV — a lighter, luxury trailer meant to entice consumers with tighter budgets. These advancements and solid marketing strategies have allowed Keystone to see a 19% increase in pageviews in just one year, moving from the fifth most viewed manufacturer to the second.* Other top searched manufacturers are outlined below:

Top Searched Makes:

1. Forest River

2. Keystone

3. Winnebago

4. Jayco
5. Fleetwood

In an ever-growing RV marketplace, marketshare is there for the taking — so this list may change in the coming months as consumers discover new units that fit their travel and lifestyle needs. How does this data line up with what you’re seeing at your dealership? Comment below and let us know.