Recently, Roadabode Productions released a study denoting the crucial nature of solidified digital marketing strategies for businesses catering to the camping consumer - in order to truly evaluate your online presence for what it is to your target audience(s) and compare it to that of your competitors, it's critical to know what factors to use as analytical benchmarks.Presented as a "virtual roundtable," the study especially focuses in on the importance of video usage when it comes to successfully marketing to outdoor-oriented demographics. While originally written and presented for park and outdoor recreational businesses, the validity and application of the information presented to the RV industry is immeasurable.
Check out the Benchmark Study here and find out how you can best develop your digital marketing presence and refine your strategy for the best possible results!
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