In our Scrappy Marketing series finale, we'll be covering how to measure the success of your campaign. Once you have planned and implemented an email strategy, your campaign is off and running. If all goes well, you are effectively engaging prospects, generating leads, and retaining ...
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In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why RV dealership success requires a nimble-minded ability to think outside the box and develop ...
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In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why RV dealership success requires a nimble-minded ability to think outside the box and develop ...
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In a highly competitive market, the struggle for exposure can be difficult and expensive, and sometimes your own resources aren’t available for a costly campaign blitz. This is why dealership success requires a nimble-minded ability to think outside the box and develop advertising ...
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Prior to the Internet, a consumer’s path to purchase was relatively linear. They relied heavily on local RV dealerships for knowledge and information about various units, coming directly to you – the dealer – at the beginning of their decision-making process. With the rise of ...
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By now you know the importance of content marketing from our last post, but it’s time to dive a bit deeper on how to actually put this technique to good use. It’s important to give your content a purpose - that’s why building a content strategy is crucial and ...
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Consumer expectations have changed over the years, and now more than ever before, people are expecting more from brands. They don’t just want a discount on products - they are craving information, personalization, and relevant content that fits their ...
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Providing excellent customer service isn’t just a good business practice, it’s required if you want to get a significant leg up on your competition in today’s market; particularly considering that 89% of consumers have switched to a competitor following a poor customer experience.(1) ...
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Your employees are the lifeblood of your business and finding the right team members for your dealership isn’t always easy. On top of that, according to Human Resources Today, turnover can cost your dealership anywhere from 16% to 213% of your past employee’s salary. That’s ...
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Online reviews are not only important, but they are crucial to the success of just about any small business today. Consumers value the opinions of their peers and while we hope you receive 100% positive reviews, there are times when customers leave less than flattering comments. ...
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We covered the importance of social media as a whole in our last post, but this month, we wanted to touch on a specific platform that you should be using to your advantage - Facebook. Let’s dive into what Facebook can offer your business and how you can use it to take your dealership ...
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