There’s no denying that advertising has changed dramatically over the years - and if we’re being honest, with the rise of the digital revolution, just about everything has changed. But why has digital advertising/marketing specifically taken the world by storm?
We’re glad you asked. Let’s dive in.
Take a look around - odds are you’ll see someone using a smartphone, tablet, or computer. The truth is, the way we receive and pass along information has changed in recent years, therefore the way we put out information & promote ourselves has changed as well. Traditional advertising mediums such as print and radio have had a significant impact on consumers in previous years (and in some cases still do), but the reality is - the world is becoming increasingly digital. The Internet has drastically changed the advertising industry and will continue to evolve and grow as new platforms are being created - and we’ve seen that growth first-hand. According to the Technology Review, time spent online by the average American has grown from 9.4 hours to 23.6 hours every week since 2000. Of that, time spent on the Internet at home has risen from 3.3 to 17.6 hours a week. We aren’t surprised by those numbers - in fact, we expect to see those numbers rise as the digital world continues to expand.
So, why exactly is digital marketing gaining so much popularity in the advertising world?
- It can be more cost-effective - Traditional marketing mediums such as print, radio, billboards, etc. all have higher price tags, while digital marketing lets businesses choose specific packages that would work best for their advertising goals - giving them the most bang for their buck.
- It can reach a more targeted audience - Digital marketing also allows businesses to tailor campaigns to certain segmented demographics for more effective marketing.
- It’s easily tracked & monitored - Digital marketing can help businesses easily see which advertising efforts are working best for their company, or where there could be room for improvement.
- It caters to the mobile consumer - People are glued to their phones - plain and simple. That’s why having a responsive digital marketing platform that works seamlessly on mobile devices is crucial.
But don’t get us wrong, digital advertising still has similar benefits to traditional advertising, just in more in-depth and advanced ways. For example, here at RV Trader we have the unique ability to track many facets of your dealership’s performance such as: customer behavior, inventory performance, and so much more through our Dealer Center platform. With traditional advertising/marketing mediums, it’s a bit harder to determine who exactly responded to your advertising and what impact it had on your business - that’s where easily tracked digital marketing comes in to play.
It’s important to realize your marketing mix should be diversified and varied - but digital should make up a decent portion of your overall strategy, and companies around the world are recognizing the need to have an increased online presence. Digital is undoubtedly the way of the future, and as a digital platform ourselves, we’re privileged to provide you with a wide array of modern and effective advertising/marketing solutions to best reach your customers.
