Consumers & Their Never-Ending Research Process

Consumers & Their Never-Ending Research Process

If we’re being honest, we would all love for the buyer’s path to purchase to be as short as possible, right? The sooner we can get them into the dealership, the sooner you can close the deal. But because there is so much information available online, consumers are now putting ...

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How & What Consumers Are Searching For

How & What Consumers Are Searching For

Once a buyer walks through the front door - everything gets easier. At that point - you know who they are and can ask them directly about their search habits, what they are looking for, etc. It’s trying to figure out what they are up to before they come into your dealership that ...

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