Are You Encouraging Your Consumers to #OptOutside?

Are You Encouraging Your Consumers to #OptOutside?

REI has our potential consumers pegged - have you seen their ads? They are awesome. Even if you don’t like to be outside - these ads make you want to strap on some hiking boots and head for the Great Outdoors. Three years ago - in a particular moment of genius - they rolled ...

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The RV Buyer: A Deeper Dive - Brand Loyalty

The RV Buyer: A Deeper Dive - Brand Loyalty

We all want to think that consumers are loyal. To manufacturers and to us. But the reality is - they aren’t. Not in the RV industry at least. And while you may hope this isn’t true, the statistics don’t lie: ● Overall - only 10% say they are searching for a specific brand ...

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