REI has our potential consumers pegged - have you seen their ads? They are awesome. Even if you don’t like to be outside - these ads make you want to strap on some hiking boots and head for the Great Outdoors. Three years ago - in a particular moment of genius - they rolled ...
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We all want to think that consumers are loyal. To manufacturers and to us. But the reality is - they aren’t. Not in the RV industry at least. And while you may hope this isn’t true, the statistics don’t lie: ● Overall - only 10% say they are searching for a specific brand ...
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I’m not the first person - nor will I be the last - to share with you that the millennial generation, those 18-35 years old, is different than any other generation. They’ve been described as being non-committal, job-hoppers and easily distracted by technology — but they also ...
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As your partner in this industry - it is our job to provide you with as much insight and educations as possible - and what better thing to focus on than gaining a deeper understanding of your potential buyer? Lucky for you - RV Trader has the ability to run custom surveys to ...
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Search is King…...Are You Optimized? Search Engine Optimization can seem daunting - but with more than 3.5 billion searches per day on Google alone - it’s an important part of any well rounded digital marketing strategy. To get you started, we’ve compiled 7 helpful tips ...
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The Future of Digital Marketing is Not a One-Size-Fits All Strategy There are so many ways to advertise your dealership in today’s digitally driven marketplace. So, how do you decide what will work best? Should you lead with a social-first strategy, invest all your money in ...
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You may have heard the term “ghost customers” before, but what exactly does this term mean? To put it simply, a ghost customer is equivalent to a ‘mystery shopper’. These hired, anonymous shoppers essentially visit businesses (both in person and online), acting like interested ...
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Mobile devices have changed how we use the Internet and Google has taken notice Google is - without question - the world's largest search engine. They process 77% of the world’s search traffic1 — 63% of U.S. search traffic1 — and lately, they’ve seen a major ...
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The Internet has changed how buyers shop, providing them with more information when and where they want it. In the past, consumers relied heavily on dealerships to help them determine what RV best fit their lifestyle and budget. Now, 86% of consumers research online ...
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